UPDATE: Hamilton's not nearly the enigma it was when this post was written...it won a few awards this fall. But this point still holds true.


Have you heard? Hamilton is pretty much the hottest ticket on Broadway right now. (And if you didn't know, now you know!) It's the Les Mis of this decade -- all about revolution, love and...

...the creation of the American financial system.

No joke! It does not shy away from topics previously reserved for C-SPAN and public access channels. Entire songs are dedicated to the creation of a national bank, American foreign policy and the political ambitions of an all but forgotten character in American History, Aaron Burr.

And in a minute I'm going to share how you can crack the blockbuster code for your business (so stay tuned to the bottom). 

Creating a connection with your ideal clients isn't hard, but it's the best way to grow your entrepreneurial business. Grow your creative business through relevant and meaningful content that really speaks to the heart of your ideal client. Click through to download a free worksheet and start capturing the attention of your perfect client! moxietonic.com

Creating a connection with your ideal clients isn't hard, but it's the best way to grow your entrepreneurial business. Grow your creative business through relevant and meaningful content that really speaks to the heart of your ideal client. Click through to download a free worksheet and start capturing the attention of your perfect client! moxietonic.com

The secret to creating a smash hit, a home run or a wild success.

Admittedly, I am the low hanging fruit for this Broadway musical. Not only did I dutifully fill the role of "Chorus Girl in the Back" 3 years running in my high school musical, I have a degree in Political Science and an emphasis in early American political history. 

But if only the easy marks were watching Hamilton, then instead of keeping the cast album playing on repeat, I'd be on a plane to New York right now, tickets in hand. 

But I'm not. :(

Because there are no tickets to be had.

Because the genius of Hamilton's creator, Lin-Manuel Miranda, is that he found a way to deliver the very same material that put you to sleep in history class and make it relevant and compelling.

The life of Alexander Hamilton is so beautifully repackaged people are willing to pay $600/ticket just to see it live.

And his show is SOLD OUT!!! Possibly forever!!!!

How to leverage this secret for your business

Why am I telling you this?

Because it's proof that any {and especially your} subject can be heard and even be craved. Or clamored for!

How?

  • By delivering your message in a way that is relevant 
  • By re-packaging your core message in a customer-centric way
  • By positioning yourself as the key to solving your ideal customer's problems 

Businesses that flourish crack the code and capture the attention of their ideal client. 

They understand that their customers have problems. Rather than talking about the features of their business or services, they shift their communications to focus solely on how they are the solution.

They clearly identify their brand promise and paint a beautiful picture for their clients. They hold up a mirror to their client and say, "See! This is what life looks like after we've done business."

In essence, businesses that thrive make a promise, communicate the benefit and deliver the results.

How to get customers to start paying attention

To get started, you have to clearly understand your brand promise. Simply and concisely state:

  1. Who you are
  2. What you do
  3. How you make your customer's life better.

To get you started on this path, I've prepared a free worksheet for you - Say Hello to Your Power Statement Worksheet. After answering the questions in this worksheet you'll be able to clearly communicate why your clients should pay attention to you.

And when they understand how you help them...they will pay attention.

Click the button below to get started now!

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