Social Media for business can be extremely difficult. It can be hard to grow audience, create great content, and increase engagement, all the things that you want from your handwork. All too often we see business give up on social media altogether, which is never the answer. By applying steady management and these three tips, you can be on your way to building a better business page on your social media platforms.
Don't give up. Post consistently.
Develop a routine posting schedule and stick to it. Different social media platforms require different approaches because they run at different paces and require different content. The faster a social media site goes, the more you have to post, the slower a site is the less you should post. Twitter and Facebook move fast but other sites like Instagram and Snapchat run at a slower rate.
Be picky about what you share.
When it comes to social media you want quality beats quantity. You want to publish consistently but you also want the content to be valuable. Generate content that will interest your clients and audience. Your posts should be helpful as well as entertaining.
Don't be afraid to pay-to-play.
Facebook especially, but all social media, continues to decrease the organic reach and visibility of posts. More businesses are paying to get their messages out. If you want to accelerate your social media efforts, consider paid advertising on the social media sites you use the most. Generally, social media advertising costs less than platforms like Google AdsWords.
Social media is an essential part of any growing business and it should be helping you generate business not causing unnecessary stress. Don't give up on your social media marketing. Keeping up an effective social media plan for your business is difficult and takes time. If you want to make things easier and get more results, let's talk. Book a quick strategy call.