If you're a service-based professional or solopreneur you live and die by repeat business. Because you know the drill:
It costs 5x LESS to Keep an Old Client
than to get a new one.
Pretty snazzy, right??!!
And the best way to engage previous clients, the one that gets the highest ROI -- is none other than Email Marketing*
Here's the problem.
If you're like most service-based professionals, you're staring down a 20 percent email open rate**. That's 8 out of 10 clients passing over your email.
Boo. So depressing.
Here's the good news
That 20 percent is a glass ceiling. It's so easy to punch through. I do it every. single. day.
With one simple skill my open rates soar above 50 percent. And it's even possible to really knock it out of the park with a 68 percent open rate!
What's the Secret?
Subject lines. It's all about the subject line. No matter how amazing your content, you lose out if your subject line doesn't invite your past client to open up and read.
Writing subject line that get opens is a powerful skill. If you want to learn how I've got you covered with my 8 favorite subject line techniques.
But if you're beyond the DIY and can't take on one more skill, let's talk.