Part One of a 4-Part Series on Working Websites: Building a Site that Grows Your Business. {Click Here to read the rest.}

 Get 4 tips on how to create lead magnets that will attract the right customer and grow your business...from

In a world where service professionals want more from their website than a pretty portfolio, one feature tirelessly serves up warm leads. Meet...

The Lead Magnet

Standing in the shadow of the ever popular SEO, Lead Magnet quietly delivers fresh new contacts, warm leads and happy prospects to entrepreneurs everywhere. 


Lead Magnet…coming to a website near you.

Nothing beats a great movie trailer (if anyone wants the the rights to Lead Magnet, I’m sure it will be a huge hit). A good trailer creates hype, excitement, and gets movie audiences to go buy tickets.
Done poorly, the trailer can misrepresent the entire film, miss reaching the right audience and even cause a box office disaster.
Let’s look at the ways you can use your Lead Magnet (also know as an opt-in freebie) to generate buzz about your business and pull in warm prospects to your service-based business.

LEAD MAGNET TIP #1: A Title That Sticks

The highest grossing movies of all time all have titles that really stick. They are easy to remember and straight to the point — Avatar, Star Wars, Jurassic World, Avengers, etc.
You should spend a lot of time on your lead magnet title or headline. It won’t be as short as a movie title, but it better grab your ideal client’s attention. Best way to do that? Target a pain point. Call out her biggest problem and you’ll grab some interest. (Get some detailed headline help.)

LEAD MAGNET TIP #2: Follow Up with a Intriguing Tagline

Quick! Can you name these movies by the tagline? (The answers are at the bottom of the post)

  • Houston, we have a problem.
  • Just when you though it was safe to go back in the water.
  • Who ya gonna call?
  • The list is life.

Once your title grabs interest, your tagline should seal the deal. Movies need to create curiosity or suspense; your Lead Magnet needs to make a genuine promise. What problem does your lead magnet solve? Tell your prospect in the tagline.

LEAD MAGNET TIP #3 Deliver Just Enough

Ever seen a trailer that told the whole plot? Don’t be that movie.
Provide actionable information but don’t overwhelm. Remember - your lead magnet is the trailer, not the whole movie. They'll get the whole show when they work with you. Give enough to prove you know your stuff, can solve a small problem, and build desire to work with you more.

LEAD MAGNET TIP #4 Build Franchise Opportunities

If we return to the list of highest grossing movies, it’s astounding how many are part of a huge franchise--Star Wars, Avengers, Pirates of the Caribbean, Harry Potter. In fact, in the top 20, only 3 movies (Avatar, Titanic and Frozen) stand alone.
We all love a continuation of a familiar story. If your lead magnet really delivers, your prospect is primed for more. Closing out your lead magnet with a call to action invites her to take another step closer to becoming your client. You can:

  • Offer a free consultation
  • Sign up for a webinar
  • Up sell to a small paid product
  • Ask for feedback on the lead magnet
  • Link to social media
  • Link to you most popular blog posts


I’ve created a guide for developing a box office smash of a lead magnet — download it here — and in 90-minutes you can go from concept to finished download. That’s faster than you can watch any of those Hollywood hits, and it’s way better for your business.  

P.S. Tune in next week for Working Websites Part 2: Headline Mastery

Tagline Answers: Apollo 13, Jaws 2, Ghostbusters, Schindler’s List