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Is Twitter the Best Social Network Best for Your Brand?

With every social media network your business is on, you should be adding value to the network you're on. That being said, if your customers are on twitter, you should be there too. It's not about you it's about them.

If you have Facebook and linked in You may have created a twitter account, maybe not. But if you don't know anything about this social media platform, here's what you need to know.

The top four countries for twitter accounts are the U.S., Brazil, Japan, and Mexico, and the U.S. is at the top with over 57 million twitter accounts. Over half of twitter users (56%) make over $50,000 annually and of all internet mail users 24% are on twitter too.

Here are the basics...

  • Tweet: what we do when we are on twitter.
  • Retweet: when you share someone else's tweet on your own account
  • Feed: the tweets that you see based on who you follow
  • Handle: the name you go by on twitter
  • Mention: including another twitter user in your tweet or retweet
Twitter Lingo

You know the basics, so how do you get the most out of this specific social media platform.

UPDATE YOUR BIO. Every Twitter account can have one so you have to make sure yours is interesting so it can stand out. Make sure your information is consistent across your other social media platforms, and make sure it speaks to your customer. Use a hook sentence, to grab their attention. It should be interesting to them.

TWEET OUT QUESTIONS. This will open lines of communication between you and your customer. 30-40% of your tweets should be replies to other tweets and this is a great way to build your audience. Communicating with other people will organically grow your reach and your followers. Take the time to be on Twitter.

TWEET AND RETWEET CONTENT. Listen to your audience and talk about hot topics with them. You can use the search tool to look for hashtags or conversations that are happening right now. When you use that to respond you will gain followers. Talk to them by respond and mentioning (@) them.

Keeping up with Twitter and being effective with your social media is stressful. If you want to make things easier and get more results, let's talk. Book a quick strategy call.

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Should Your Business Be On LinkedIn?

 

Social media is a must for modern business. We all know this. But do you have to be on each and every social media platform?

Each network that you join, you want to join in order to provide value. You should not sign up just to have an account on the next big social network. Before creating an account on any social media platform, you should ask yourself these two questions...

1) Can I actively participate on this site?

2) Can I consistently create content for this site?

If you answered 'No' to either of those questions then hold off on creating an account or page until you can devote the necessary time and effort into that site. So, where do you start? This post is the first part of an video series talking about social media and which platforms are best for your business. This week's social media platform is LinkedIn.

 

What is LinkedIn? 

It is the Facebook for your business. If you are in the business-to-business category, then LinkedIn is a must. You should have two profiles or pages: one for you personally and one for your business. If you are in the business-to-consumer category, then you can still utilize LinkedIn and gain value depending on your target audience and consumers.

Since LinkedIn's audience is distinct and different from most social networks like Instagram and Facebook, your social media approach has to be just as distinct. LinkedIn is useful for you and your brand because it can allow you to generate leads, build brand awareness, and establish strategic partnerships.

 

Why LinkedIn? 

There are over 450 million professionals on LinkedIn, providing endless opportunities to connect and share. LinkedIn is in integral part of modern business and its stats rate up there with the other big social media sites. The average user spends 9.8 minutes on LinkedIn per day. 64 percent of all visits from social media to the home page of corporate websites are from LinkedIn. And the reach of the total digital population in 37 percent.

What sets LinkedIn apart though is it's outstanding organic reach. Organic reach is the total number of unique people who were shown your post through unpaid distribution. The average reach for an organic LinkedIn post is 20 percent while Facebook posts have less than 3 percent. That is a huge difference. And you can utilze that discrpenc if you know what to do.

It is worth noting that social media sites (Facebook, LinkedIn, Instagram, etc.) are all companies like you. They are also looking to make money. So as these companies grow we are seeing a decrease in organic, unpaid reach and an increase in paid advertisements and promotions. The Facebook feed used to be updated by time/timeline but current Facebook live feeds shows posts based on algorithms.

But with all this potential and possible connections, it is hard to know where to start.

 

How to use LinkedIn successfully 

  • Create your accounts - You will need a personal account and a company page that is different from your personal profile. Make sure your team is on your company page account too.
  • Publish consistently - Some people and businesses neglect LinkedIn in favor of focusing on distribution to other platforms like Facebook and Instagram. LinkedIn requires the same amount of attention that you give to Facebook in order to succeed. 
  • Focus on content - LinkedIn has evolved, just like Facebook and every other kind of technology. You need to embrace the change. Create more long-form content. LinkedIn Pulse is an online news feed designed for users to share self-published content with their audience. This is a great way to grow your readership and reach a new audience that could be interested in what you have to say, what your business is doing, and what services you provide.
  • Involve your team - Publishing from your business page, not your personal profile, is helpful, but if you want to get even better results, include your team. Have the individuals that work in your team, business, or company link to their position in order to represent your company on their LinkedIn page. Make sure everything is up-to-date to include your company page. Building your network through your individual employees will be more effective than going at it just as a business. It's a great way to create a cohesive team and include everyone to optimize and benefit, not only their network, but your business as well.
  • Try LinkedIn Ads - LinkedIn  has the option of in-mail as well as LinkedIn and side-bar ads. You can mix it up and connect with people that aren't in your immediate network and promote your posts or content that you are publishing. These are a couple different tactics that you can use to capture more leads and expand you network.

 

Effectively managing social media can be difficult and time consuming. If you have any questions feel free to schedule a free consultation.

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3 Ways That You Can Come up with Blog Post Topics

Social media, marketing, and content strategies are great ways to organically grow your business and attract your ideal client that will love your business, refer your business, and make your business really easy to share. Most business owners struggle to talk about their business and share their products. It's hard to constantly keep up with content marketing.

So, where do you come up with ideas to blog about?

With these simple tips, you'll never run out of ideas and it will be strategically effective in growing your business. So, here are three tips to help you come up with blog post topics. 

1) Your Why

2) Your Products and Services

3) FAQ

 

Your Why

Consumers want a personalized experience. They want to connect with why you do what you do. They want to know and understand what drives you. People love what other people are passionate about.

Blogging gives you a great chance to personalize your content and services, put your own touch on a service that they could probably get anywhere. Your clients are deciding to work and connect with you. And they can choose to work with and connect with you based on your why. Convince them why they should work with you specifically.

Why are you in your business? Why do you love it? Why do you offer the type of connections with your clients that you do? 

When you express that in your blog you will have a deeper connection with your clients, and the right clients, you will attract the kind of people that you want to work with because your content will resonate with them, and they will be able to connect with you on similar or shared values.

 

2) Your products and services

What is is that you offer? 

If your website is really good then you've got the basics of what you offer. But your business will be more complicated or deeper than that. Your blog gives you the time and the space to really lay out your products and express the level, depth, and benefits of the services you offer. It's a way to express it directly to your client base.

It's a resource for you too. Once you write it and put it out there you don't have to explain again and again exactly what you offer. You can reference your page and the particular services you have, link to those pages services and offerings, and then follow up with your clients and see if they have any questions.

Whenever you write about your products and services, always always always talk about the benefits. What would your client be missing out on if they didn't chose you? How can you make your client's life easier and better? Find what your clients value and connect yourself to that through your products and services.

 

3) FAQ - FREQUENTLY asked questions

Your blog is a great place to answer all the questions that you get asked by potential and actual clients. Like your products, you blog gives you a setting to write the detailed and personalized content once and reference it whenever your clients have any questions. 

If you don't have questions that your clients consistently ask, you can use that blog space to answer the questions that you wish people would ask you. If you're not their yet, then you can reference your competitors' sites and see what content they have similar to that and adapt it for your own blog space. 

Build your blog posts by answering one question at a time, in great depth.

 

Blog about your why, your services and products, and your frequently asked questions that you get asked or the questions you wish they would ask. Include a call to action at the end of Every. Single. Blog. Post. People will not take and action if they do not know what the next step is. Give them another option beside leaving your website.

 

We here at Moxie Tonic wanted to share with you some simple tips and strategies that would be effective in growing your business and attracting clients. We know that it is a lot so feel free to schedule a free consultation and we'll help you build a solid content marketing strategy.

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How to Write an About Page that Grows Your Business

Writing a good About Page is the hardest piece of website copy. Yet, it's one of the most read pages on your site and presents a tremendous opportunity to drive new business your way.

Many of us are held back by the About Pages of yesteryear and Blogger–the ones full of adoration for partners and children, coupled with quips of about our favorite TV shows and hobbies.

Today's About Pages are really another sales page. The secret to a stellar About Page is to flip thinking on it's head and stop writing about you and your business.

The About Page is Actually Not About You

The key to writing an About Page is finding balance between revealing the soul of your business and maintaining a focus on your prospective client.

  • A good About Page shares and convinces
  • A winning About Page connects and resonates
  • A stellar About Page inspires inquiry and action

To make it to "stellar" About Page status, your copy needs to answer these five questions:

Who is Your Favorite Client?

Begin your About Page by saying a huge hello to your ideal client by identifying who you work with. For example:

  • I'm Arlene and I work with fee-only financial planners
  • I'm Jason and I help recently-graduated dentists build their practice
  • I'm Kelly and I work with passionate service-based professionals

Calling out your ideal client qualifies leads that come your way and helps readers know they are in the right place.


Need help with the exact wording? - download the free guide

What Are Her Pressing Problems?

After you let your reader know she is in the right place, tell her that you truly get her. Take a paragraph or two to talk about the problems and challenges she faces.

Like any good sales page you're gently poking at the problem with the intent to maker her feel a bit bothered. Check out this example from Tors Gratham:

You’re handling everything, running the show. You're a mover. Maybe even a shaker. But editing just takes up too much time.
Clean the audio, slice and dice the footage, mix the music. The list goes on and on. That one time you sat down to try, seven hours disappeared without you noticing.
And you've got better things to do than watch all the tutorials on story structure, tips and tricks, and all the editing software you've downloaded to your computer (and still not feeling like you did it right). -- {Tors Grantham} http://www.torsg.co/about/

See what she does there? She's reminding her ideal client of all the work that goes into learning something new and takes her away from her zone of genius. She pokes at the pain just a bit and sets up the next step.

What's the Solution?

Since you're in the business of helping people, you'll prick the pain point and then move swiftly into the solution. How can your ideal client relieve the irritation or difficulties she faces?

{Heather Crabtree} http://heathercrabtree.com/about/ does a great job answering this step. She shares the solution but doesn't give away the process.

I believe that you don’t have to be consumed by your company to be successful. You don’t have to stop caring for yourself. You don’t need to spend less time with your family. You don’t even need to do it all alone…in fact, you shouldn’t. You can run your business in a way that empowers you and others, and you can feel supported as you make it happen.

In this example, a stressed out entrepreneur is starting to nod her head and say, "The solution is getting my life back, having control again and getting help to keep everything going."

Why are You the Person to Hire

With a solution in sight but still out of reach, your ideal client is ready to say yes to achieving her goal. This is where you enter as the person to deliver. Share the answer with these two steps:

  1. What services do you offer to solve her problem
  2. What qualifications make you the best fit for your ideal client

Avoid lengthy paragraphs about your resume (link to a CV if your field calls for specific certifications, etc.) and focus on values you both share. Building on this common ground establishes trust.

How Does Your Client Look and Feel When You're Done?

The final piece to the About Page is to give your client a little glimpse in the mirror. But instead of her current self - reveal her future self and let her see the benefits of working with you. Like this:

Imagine reviving your business with smart strategies–the ones used by the world's leading organizations. Together we'll capture your success and grow your business with little or no budget.

And of course, after an exciting look at what could happen, invite your prospect to take a first step with a compelling {Call to Action}

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