BECAUSE THE HUSTLE CYCLE DOWNRIGHT SUCKS.
Late nights, weekends, early mornings.
Lunch break, what's that?
Checking your messages, constantly.
Brainstorming and stressing in your sleep.
Never feeling fulling present.
Never feeling fully arrived.
Always wondering what you can do better.
Always wondering if you'll ever make it.
BEEN THERE. DONE THAT.
80 hours work-weeks, raising four kids (yes! four, all boys) and supporting my husband while he opened a brick-and-mortar business.
I wasn't burning the candle at both ends, the whole thing was engulfed in flames.
While I struggled, my husband's business took off. After an initial push he moved beyond the hustle into a sustainable work flow. He hired help. His profits grew.
We took a vacation. He relaxed pool-side and played with the kids. I checked messages every 15 minutes, answered emails and posted to social media.
In a lightbulb moment I realized 3 very important things:
- Hustle launches a business.
- Hustle is exhausting and unsustainable.
- Hustle is a stage, not a way of life.
Moving beyond hustle into a sustainable business cycle
That was two years ago. Since then I've streamlined my work hours. I've stopped hustling and reached a sustainable pace. Clients keep coming without the hustle because of one small thing called...
I applied strategy to my energy. I stopped the hustle and built sustainable business growth.
The entrepreneur's unquenchable thirst
As an entrepreneur you need a constant stream of warm leads. But getting those leads is often the biggest time suck and the source of your eternal hustle.
That's why I created Content Into Profits–a strategy that pairs your passion and drive with a solid marketing plan.